The Cancer Institute of New Jersey wanted to boost awareness and education of breast and prostate cancers among men and women. To do so, we created a doubly-impactful concept that tied into the idea that screenings are "life saving" techniques and captured real-time reactions of a highly diverse group of people walking through Newark International Airport as our stunt "lifeguards" called out alarming statistics about cancer. These reactions were also edited together to create 3 TV spots.