Mercer Alliance to End Homelessness came to us to help spread the word about the homeless epidemic among working families in Mercer County, NJ. Rather than gloss over the "all too familiar stereotypes" of homeless people, we did the opposite. We brought them front and center and then debunked their validity by presenting something people weren't used to hearing—the scary truth. We let everyone know that the people we rely on everyday to provide valuable services to us and our families could be those very same people who can't afford to provide for themselves.