When the Susan G. Komen Foundation was planning it's Race for the Cure golf outing, they came to us to create simple signage to promote participation in the event. We took it one step further and decided to continue the "story" on the day of the event by creating additional messaging and a sea of pink throughout the course. The creative was engaging and positioned playing golf as a way to fight cancer (it was in this case, since the money was being raised for the cause). And made those players feel great regardless of their ranking on the leaderboard.